Rowling set out to tell over 20 years ago and the lush, tangible world she created.īut Harry Potter doesn’t begin and end with the books. This kind of longevity is rare, and it’s all to do with the quality of the story J.K. Harry Potter is ubiquitous in the form of elaborate theme parks, Freeform marathons ( RIP), video games, and of course the highly re-readable novels. It’s been 13 years since the last book was released, nine years since the last movie hit theaters, and yet the IP is as strong as it ever was. The Harry Potter franchise is a global phenomenon like few others.
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